Brief

• Role: Portfolio Manager
• Market analysis, Voice of customer and competitor research to identify trends and opportunities in the Medium Power pumps segment.
• Support in defining positioning and pricing strategy for the portfolio.
• Participation in the new product development process, from ideation to market launch, closely collaborating with R&D and other relevant departments.
• Assistance in organizing and conducting the Product Board process for new products and product improvements.

Work

• New Product Development: Leading front-end activities for new product development with $2mn+ net present value aligned with long-term strategy.
• Portfolio Benchmarking: Led competitive benchmarking (10+ products) and optimized roadmap for connected products in subsystem solutions.
• Data Analysis: Analyzed sales history data (20 years+) for building Voice of Customer strategy to capture customer requirements.
• Sales Development: Defininig sales guidelines and promotional strategies for the products, including strategies for promotion or limited promotion.

Results

• Successfully pitched execs on investing in ML-based anomaly prediction, savings exceed $8 million in recall costs.
• Modified innovation frameworks developed by MIT implemented in Front-End Innovation across all of Danfoss.
• Built 5+ PowerBI dashboards for product managers and key stakeholders across the organization to support data-drive decision making

Process

Existing Solutions

GrooveSync uses the liked song playlist of the users in a group and evaluates the compatibility of other songs and playlists to the group and recommends songs that everyone can enjoy together

Execution

• As a team we combined all our liked songs playlists and matched it with the music factors that Spotify uses in their current algorithm.
• EDA: To understand the data better, identify outliers and see correlations.
• We used methods like Gaussian Mixture Models clustering, custom clustering and NeighbourAssess to generate that smart playlist.
• We then used the algorithm on the Top 100 playslist to see if it can sleect songs that all the members on the team could vibe to.

Reflections

• Learnt to not make assumptions and instead pay attention to the voice of the customer and subject matter experts.
• Working in an interdisciplinary team allowed me to hone my stakeholder management skills and ensure buy-in for pivotal decisions
• Frameworks and processes need to be adapted to an organization’s culture, usecases and core to get the most from them.

Contact

📧 [email protected]

🔗 linkedin.com/in/tanyagupta10